Key figures
12 Months
4 Countries
Italy, Germany, Greece, Sweden
The Client
RideMovi represents an innovative reality in the sustainable mobility landscape, a young company operating in a rapidly evolving sector. With a consolidated presence in Italy and growing expansion into various European markets, the company has faced the typical challenges of a fast-growing scale-up: the need to quickly structure qualified operational teams in very different geographical and cultural contexts.
Operating in a relatively recent and niche industry, RideMovi needed a recruiting partner that would not merely propose candidates, but would be able to understand the specificities of the business and support the company in its international expansion with targeted consulting on different European labor markets.
The collaboration with Reverse, which began about two years ago, has accompanied the company during this growth phase, managing placements in Italy, Germany, Greece, and Sweden, primarily in the Operations area.
The challenges of international expansion for a scale-up
RideMovi's growth path has highlighted specific complexities related to expansion into European markets with very different dynamics.
Understanding a niche business in rapid evolution
As Giacomo Minucciani, General Manager of RideMovi, explains: "We operate in a relatively recent and niche industry, with specificities that not everyone necessarily knows in depth. Unlike more standardized positions, our business has peculiarities that require a deep understanding of the context. For a recruiting partner, it becomes essential to appropriate these specificities to effectively identify suitable profiles for the required roles."
Navigating labor markets with diverse dynamics
Expanding into countries like Germany, Greece, and Sweden required not only the ability to identify the right candidates but also a deep understanding of local dynamics: salary expectations, negotiation approaches, cultural peculiarities. Each market presented specific challenges that demanded intercultural mediation skills in addition to traditional recruiting abilities.
Speed of execution in a competitive context
In a rapidly evolving sector like sustainable mobility, the time-to-hire becomes a critical factor. The ability to react quickly to needs and propose qualified candidates in a short time was an essential requirement to avoid losing business opportunities.
Managing complexity without losing control
For a growing company, maintaining visibility and control over ongoing recruiting processes, especially when open positions multiply across different countries, represents a significant organizational challenge.
How Reverse made a difference
The partnership between RideMovi and Reverse was built on some distinctive elements that made a difference compared to other recruiting experiences.
Speed and quality in candidate selection
One of the most appreciated aspects was the ability of Reverse to combine speed and effectiveness. "What I found compared to other providers I've worked with in the past was the speed of reaction and execution in proposing candidates. This is a particularly appreciated distinctive element, as in previous experiences I received extremely long lists, up to 10 candidates, which nullified the added value expected from a specialized HR company. At that point, the selection process fell entirely on us," explains Giacomo Minucciani.
The dashboard to view and compare candidates: technology at the service of efficiency
An added value for RideMovi was the platform we provide to clients to view presented candidates in a single virtual location and easily compare them, even involving different company contacts. "The user interface you developed was a real innovation in my experience. The ability to access a clear and organized platform, where all candidates could be viewed, eliminated the need to constantly search for information among emails weeks old. This tool significantly facilitated the evaluation and selection process of the most interesting profiles," says Giacomo Minucciani.
The dashboard was also used by Giacomo's colleagues, becoming a shared tool to maintain visibility over ongoing processes.
"Technology at Reverse is never an end in itself, but is designed to genuinely simplify our clients' work," comments Federica Boarini, Director at Reverse. "With RideMovi, we've seen how an intuitive platform can completely transform the recruiting experience, especially when managing multiple positions in parallel across different countries. The dashboard becomes the control center where the Hiring Manager can always have complete visibility without being overwhelmed by emails and scattered documents. This is particularly valuable for fast-growing companies where time is the scarcest resource."
Intercultural mediation: the case of Germany
One of the most significant aspects of the collaboration was the intercultural consulting provided for foreign markets, particularly Germany.
"Initially, I was surprised by both the particularly determined negotiation approach of German candidates and their salary expectations, which were significantly higher than I anticipated. The support provided by Reverse in mediation was extremely helpful and constructive. Without this intermediation, I would have probably excluded the first candidates from the selection in the hope of finding profiles with lower economic expectations, thereby losing sight of the overall market picture. As was correctly pointed out to me, the demands were actually in line with German market standards," says Giacomo Minucciani.
This mediation allowed RideMovi to avoid two significant risks: losing a valuable candidate due to misunderstanding market dynamics and wasting precious time understanding the German market independently and through trial and error"."
"International recruiting is not simply replicating the same process in different countries," reflects Federica Boarini. "Every market has its own cultural peculiarities and specific dynamics that can surprise someone approaching that context for the first time. The case of Germany with RideMovi is emblematic: our role was not only to find qualified candidates, but to act as a cultural bridge, explaining why certain expectations are normal in that market, helping both parties to understand each other. This type of consulting makes the difference between closing a position and losing an an opportunity. For us, it means having local teams who deeply know the markets in which we operate and who can offer this comprehensive vision to clients."
Technology without losing the human touch
Despite intensive use of the dashboard, the human relationship remained central. "Despite the intensive use of the digital platform, the human relationship with the team remained central. I always found great availability, cordiality, and an authentic relational approach, which I personally prefer in professional collaborations. The collaborative atmosphere established from the outset made interaction with all contacts extremely positive," emphasizes Giacomo Minucciani.
Results and retention
The quality of the selection process is confirmed by retention data. In about two years, only one resource has left the company, demonstrating excellent matching capability between candidates and company culture.
"The retention rate is decidedly positive. This data confirms that the selection process allowed us to identify not only technically adequate profiles but also people genuinely aligned with our company's culture and values," confirms Giacomo Minucciani.
Strategic key takeaways
User-friendly technology as an enabler of efficiency
The use of an intuitive and well-designed dashboard can radically transform the recruiting experience, eliminating dispersion and allowing constant visibility over processes, especially in complex international contexts.
Qualitative speed vs. quantity
Proposing a carefully selected shortlist of highly qualified candidates is far more effective than sending long, undifferentiated lists. Thorough pre-selection is the real added value of a specialized partner.
Intercultural consulting as a strategic differentiator
In international recruiting, the ability to act as a cultural bridge between company and candidates, explaining market dynamics and local expectations, can make the difference between the success and failure of a placement.
Business understanding beyond technical skills
For niche or rapidly evolving sectors, the recruiting partner's ability to immerse themselves in the specific business context is crucial for identifying the right profiles.
Integrated international presence vs. geographical silos
Unlike large players who operate in watertight compartments by country, an integrated approach where a single interlocutor coordinates placements in different markets offers greater consistency and efficiency.
The human relationship remains central even in the digital age
Technology should support, not replace, the personal relationship between consultant and client. The balance between digital efficiency and human warmth is the key to lasting partnerships.
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